Tricks of the trade

You are what you eat; Diamond’s are a girls best friend; You can tell who a person is by the shoes they wear; If you’ve got it flaunt it; BMW driver’s are stereotypically pompous and egotistical whilst we have the drop dead gorgeous Mini Cooper driver cliché’. Who delegates these standards and more importantly why […]

It’s already here..

During a Visual communication Lecture last week Wednesday we were discussing the article The Long March, first published in 2001, by well known design critic Max Bruinsma in which he discusses the “empowering effects of the media”. Within his article he refers to current trend in innovative advertising known as “Outsmarting the Competition”. “In a media […]